Designed for Insenia Design School at IFEMA Madrid, this 40 m² exhibition stand explores how spatial design can create an immersive and memorable brand experience within a compact footprint. The proposal organizes the stand around a central glass cylinder containing a tree, conceived as an iconic focal point symbolizing growth and creativity. 

The layout creates a fluid visitor journey between distinct areas for reception, meetings, reading and waiting, digital content, and hospitality. A warm material palette, organic forms and carefully placed accents of Insenia’s yellow, grey and white brand colours create a contemporary yet welcoming environment. 

The project was developed from initial concept and moodboard through 2D planning, spatial distribution, circulation studies, elevations, sections and 3D visualisation, with particular attention to the relationship between the different visitor zones and the overall brand identity.

Key elements: Exhibition Design · Spatial Planning · Brand Experience · Circulation · 3D Visualisation · Materiality